We liked the idea of having a song lyric on the front of a
grey or white jumper, with the name of the artist on the back. This is an idea
that we got from merchandise like this Beyonce jumper which features a lyric
from her single 'Formation' on the front of it.
We also had the idea of not only creating clothing but hats
and snapbacks, as well as other accessories like tote bags and wristbands. For
example, this snapback features a lyric from another Beyonce song and has
Beyonce's name on the back. We took the idea of featuring the artist's name and
decided to create a snapback that featured our artist's logo on the front.
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