Feedback on Editing

After we started to edit our music video and it started to come together. We thought it would be a good idea to ask for feedback on our editing and see what can be improved and what we did well. So below is the feedback that we received:

What could be improved?:

• The locations that we have chosen have very different themes to them and so when edited together they look strange. So to improve this we had the idea of putting the more innocent, pretty footage from Southend at the beginning and end of the music video. Then have the more gritty, weird footage in the middle of the video. This means that the footage will make better sense together because it has a structure.
• Another improvement that could be made to the editing of our music video is the special effects, we need to include more exciting and quirky effects that will fit in well with creepy image we are trying to portray of our artist.
• We also need to work on the lip sync, to ensure that the timing of the song with the footage of the artist singing match perfectly with each other.

What we did well:

• The footage is very clear and the colour of the footage from the different locations match perfectly. Meaning that the footage works well together and looks professional.
• What we also did well from the editing we have done so far, is a couple of fast cut shots, that match perfectly with the chorus of the song and therefore look really good within the music video.