Location 3

Below is a presentation about our third and final location, which we used to film the 'insane' footage of Ivory. This shows the positives and negatives of the location and why we used it for our music video.

Digipak Analysis

Below is a presentation analysing the final digipak showing why we decided to do certain things.

Digi Pak Updates

After receiving feedback on our first digi pak draft we had to make a few amendments before creating and completing the final version. One of these changes was adding the institution information to the back cover. The institutional information is crucial and must be included on every digi pak which is something we discovered through our digi pak research.

After looking at several official digipaks including these:


We began to see similarities in their institutional and extra information. For example, both feature barcodes so this was something we added to our digi pak. Secondly, both feature the artists recording company and who distributed their album which is again something that we made sure about in our digi pak.

The insitutional information we added went as followed:

• Polar Republic Records Ltd. 
• Distributed by Sony Music Entertainment 
• All Rights Reserved 189 Soho Avenue, London, W1D 3A

Signed CD

I created a signed CD to go with the IVORY merchandise and to be used across social media.

Final Digi Pak Amendments

The amendments we made since the last digipak update:

• We've added Ivory's signature blue streak through her name to the front cover of the album.
• We changed the bottom left image from the image of the trees to an image of Ivory.
• The 'thank you' section of the digipak has been amended so that it is no longer just a quote and now surrounds an image of Ivory.

Magazine Article

This is the finished magazine article created to go with the magazine cover.

 

Editing Techniques

Below are the different editing techniques we used when editing our video on premiere.

 

Digipak Draft

Here is another draft of our digipak which we will be receiving feedback on very shortly. Once we have received this feedback we will begin the process of making amendments in order to complete the digipak in time for the final deadline next week.

Key Points From First Draft Feedback

Below are the positives and things that need improvements on from the feedback we received.

Positives

• Really good editing
• Amazing acting
• Good variety of shots
• Quality shots
• Eye contact good 

Improvements

• Not enough cut always
• Too many head turns
• First line lip sync
• Bad footwear - converse last scene
• Shots to long at the start
• Too much lip syncing
• Didn't like the wipes

First Draft Feedback

This is the feedback we received from peers and teachers on the progress we have made so far.

Album Poster Research

Below are different album posters I used for inspiration when creating our own album poster on photoshop.

Chosen Song Name

Like Me

We chose the name 'Like Me' because the words are repeated throughout the song. We thought it was the best fitting name from the list we created.

Song Name Ideas

Below are the different song names we choose from as we could not keep the song name as 'Gasoline"...

• Like Me
• Falling
• Hurt
• Reckless
• Hurricane
• Hurt
• Deeper
• Scars  

Digipak Official Draft

This is a update on the first draft digipak. We have tried to incorporate the feedback we received, where appropriate, to make a better product.

 

Website Update

After conducting our website research we found that female solo artist's tend to have a cover page to their website. On this cover page, the viewer can access the artist's latest music and the artist's official website via a link. It was because of this discovery that we have created a cover page which, via a button, links to the official website.
So here is the link to our new website (featuring the cover page with a moving background):

http://ivoryofficial.wixsite.com/iamivoryofficial

Tour Poster Drafts

I created these two tour posters, same design but different colours, and got the class to vote for the best one.

Music Video First Draft

This is the first draft music video from what we have shoot so far.

 

Website Link

This is the link for the webisteso far:

http://saraholivier1.wixsite.com/ivoryofficial/tour

Aims For Todays Shoot

Today will hopefully be our last day filming as we hope to film the remaining footage we need for our music video. We are going to predominantly film the singing shots needed for the chorus as well as a few long shots and cutaways.
Here is an example of one type of cutaway/transition that we are hoping to film today and feature in our music video...

  This type of fast, whip motion is something we are hoping to recreate through both editing and filming techniques. In this music video, these transitions are used to cut between the artists singing in different locations. They create a smooth and interesting transition which isn't too difficult for the audience to visually comprehend. The full sequence of shots we are trying to recreate can be seen below…


We will set the camera up and have Ivory stand in one position, sing a line, quickly move the camera to the left and then re do until she has appeared in four different locations in a circle. This should hopefully, with a little editing, create the above effect which we will feature in our chorus.

Story Board

This is the storyboard for our music video, it helps to split up our music video and show what shots and angles will be throughout our video.

Merchandise Photo Shoot

Below is a photoshoot modelled by IVORY. We used this on the website and across her social media.

Tour Poster

Below is the finished tour poster which i created using photoshop.

Feedback on First Draft

We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust including our merchandise and our digipak.

Positives:

• Some nice shots in the music video sneak peek
• Our artist's image fits the genre and style of video we are trying to create
• Good use of interesting locations which match your image
• Good use of different social media platforms including Twitter, Facebook and Instagram
• Nice, simple album cover with continuity of image from this to our music video.

Needs Work:

• Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
• Need to change up the framing of the shots to have more diversity
• Album digipak needs some work and needs to be completed with less focus on images
• The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
• When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
• The merchandise is too male-orientated and needs more diversity
• In order to appeal to a younger demographic, a non-explicit version of the song needs to be released.

Tour Poster Research

Below our tour posters we used for inspiration.