Ivory Tour Poster

I created this tour poster for IVORY touring with a artist called Lady Hawke. This is because she is a larger artist and we thought it was a good idea to tour with her to widen our fan base.

Magazine Cover

I designed a magazine cover for IVORY to further establish her image within the music industry.



Shooting Schedule

Here is the shooting schedule for our music video 'Like Me'.

Halfway Evaluation Feedback

We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust including our merchandise and our digipak.
Key Pieces of Feedback...

Good:

• Some nice shots in the music video sneak peek
• Our artist's image fits the genre and style of video we are trying to create
• Good use of interesting locations which match your image
• Good use of different social media platforms including Twitter, Facebook and Instagram
• Nice, simple album cover with continuity of image from this to our music video

Needs Work:

• Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
• Need to change up the framing of the shots to have more diversity
• Album digipak needs some work and needs to be completed with less focus on images
• The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
• When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
• The merchandise is too male-orientated and needs more diversity
• In order to appeal to a younger demographic, a non-explicit version of the song needs to be released

Editing Practice

Banana Phone  

Over the last couple of weeks we had to put into practice what we have learnt about music video filming and editing. We filmed in groups where certain shots were required, these shots were:

1. Filming a person sitting down with the monitor window open and with another camera film the monitor.
2. Depth of field task- Do a distance little and large shot so that someone looks very small in the background and another very large, place an object like a cup or a ball down maybe with grass background - place the camera level with the object quite far away and then zoom into it so the object is sharp but the camera is blurred and place your artist in the background and add various cut out props to the foreground to float around the artist.
3. Reverse Shot- While the artist is singing get them to walk carefully backwards, but to add excitement to the shot add obstacles for jumping over and ball throwing so it can be reversed.
4. Wheelchair / Tripod – we are going to simulate tracking and dolly shots. Camera on wheelchair film artist moving towards you singing to camera one take 30 seconds.
5. Tripod shot – raise the front leg of the tripod so the camera is pushed forward on the back legs.
6. Lego stop motion – 30 still shots of Lego action (one second each)

Once we had achieved these shots we had to then individually go away and edit the footage we received, certain types of editing were recommended for us to try. These were the ones recommended:

• Cloning Edits
• split Screen
• Blurred Background
• Make an object or person colour and the rest in black and white
• Titles

Once we completed these we also try other effects of our own choice the ones which I completed were 'Distort', 'Ghosting' and 'Reverse'. Here is my final edit of Banana Phone:

Music Video Analysis

Today I watched a really inventive and professional music video which has given me some great ideas for our music video.

The thing that stands out to me when watching this music video is the quick and smooth transitions that link the music video together.
I particularly like this way of cutting a music video together because it is different and not your run of the mill editing technique which creates an element of excitement when watching it. Not only that but after watching this simple but creative music video I have been given new ideas for our own music video and how to edit it together so that it stands out.

Further Website Research

When designing our website we studied and researched other solo female artist's websites to see what key features are present in all of their websites.
The three main artist's websites that we consistently drew inspiration from where: Lady Gaga's, Lorde's and Ellie Goulding's.

Key Features:

• The artist's picture/image is the first thing you see on the website and is usually the home page background.
• All of the websites are very minimalistic and simplistic which works well with the artist's image. All promote the artist's current album or single on the home page.

Lady Gaga:


Lorde:


Ellie Goulding: