Website Link

This is the link for the webisteso far:

http://saraholivier1.wixsite.com/ivoryofficial/tour

Aims For Todays Shoot

Today will hopefully be our last day filming as we hope to film the remaining footage we need for our music video. We are going to predominantly film the singing shots needed for the chorus as well as a few long shots and cutaways.
Here is an example of one type of cutaway/transition that we are hoping to film today and feature in our music video...

  This type of fast, whip motion is something we are hoping to recreate through both editing and filming techniques. In this music video, these transitions are used to cut between the artists singing in different locations. They create a smooth and interesting transition which isn't too difficult for the audience to visually comprehend. The full sequence of shots we are trying to recreate can be seen below…


We will set the camera up and have Ivory stand in one position, sing a line, quickly move the camera to the left and then re do until she has appeared in four different locations in a circle. This should hopefully, with a little editing, create the above effect which we will feature in our chorus.

Story Board

This is the storyboard for our music video, it helps to split up our music video and show what shots and angles will be throughout our video.

Merchandise Photo Shoot

Below is a photoshoot modelled by IVORY. We used this on the website and across her social media.

Tour Poster

Below is the finished tour poster which i created using photoshop.

Feedback on First Draft

We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust including our merchandise and our digipak.

Positives:

• Some nice shots in the music video sneak peek
• Our artist's image fits the genre and style of video we are trying to create
• Good use of interesting locations which match your image
• Good use of different social media platforms including Twitter, Facebook and Instagram
• Nice, simple album cover with continuity of image from this to our music video.

Needs Work:

• Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
• Need to change up the framing of the shots to have more diversity
• Album digipak needs some work and needs to be completed with less focus on images
• The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
• When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
• The merchandise is too male-orientated and needs more diversity
• In order to appeal to a younger demographic, a non-explicit version of the song needs to be released.

Tour Poster Research

Below our tour posters we used for inspiration.

Ivory Tour Poster

I created this tour poster for IVORY touring with a artist called Lady Hawke. This is because she is a larger artist and we thought it was a good idea to tour with her to widen our fan base.

Magazine Cover

I designed a magazine cover for IVORY to further establish her image within the music industry.



Shooting Schedule

Here is the shooting schedule for our music video 'Like Me'.

Halfway Evaluation Feedback

We received lots of feedback from different media groups which was extremely helpful as there was lots we needed to adjust including our merchandise and our digipak.
Key Pieces of Feedback...

Good:

• Some nice shots in the music video sneak peek
• Our artist's image fits the genre and style of video we are trying to create
• Good use of interesting locations which match your image
• Good use of different social media platforms including Twitter, Facebook and Instagram
• Nice, simple album cover with continuity of image from this to our music video

Needs Work:

• Need to ensure their is continuity across all band products regarding the colour of the logo; must always be the same
• Need to change up the framing of the shots to have more diversity
• Album digipak needs some work and needs to be completed with less focus on images
• The flowery dress that can be seen in the music video sneak peek doesn't really fit in with the other outfits or the artist's image as a whole
• When the beat drops at the start of the chorus, the shot needs to clearly indicate this drop and the artist needs to start going crazy
• The merchandise is too male-orientated and needs more diversity
• In order to appeal to a younger demographic, a non-explicit version of the song needs to be released

Editing Practice

Banana Phone  

Over the last couple of weeks we had to put into practice what we have learnt about music video filming and editing. We filmed in groups where certain shots were required, these shots were:

1. Filming a person sitting down with the monitor window open and with another camera film the monitor.
2. Depth of field task- Do a distance little and large shot so that someone looks very small in the background and another very large, place an object like a cup or a ball down maybe with grass background - place the camera level with the object quite far away and then zoom into it so the object is sharp but the camera is blurred and place your artist in the background and add various cut out props to the foreground to float around the artist.
3. Reverse Shot- While the artist is singing get them to walk carefully backwards, but to add excitement to the shot add obstacles for jumping over and ball throwing so it can be reversed.
4. Wheelchair / Tripod – we are going to simulate tracking and dolly shots. Camera on wheelchair film artist moving towards you singing to camera one take 30 seconds.
5. Tripod shot – raise the front leg of the tripod so the camera is pushed forward on the back legs.
6. Lego stop motion – 30 still shots of Lego action (one second each)

Once we had achieved these shots we had to then individually go away and edit the footage we received, certain types of editing were recommended for us to try. These were the ones recommended:

• Cloning Edits
• split Screen
• Blurred Background
• Make an object or person colour and the rest in black and white
• Titles

Once we completed these we also try other effects of our own choice the ones which I completed were 'Distort', 'Ghosting' and 'Reverse'. Here is my final edit of Banana Phone:

Music Video Analysis

Today I watched a really inventive and professional music video which has given me some great ideas for our music video.

The thing that stands out to me when watching this music video is the quick and smooth transitions that link the music video together.
I particularly like this way of cutting a music video together because it is different and not your run of the mill editing technique which creates an element of excitement when watching it. Not only that but after watching this simple but creative music video I have been given new ideas for our own music video and how to edit it together so that it stands out.

Further Website Research

When designing our website we studied and researched other solo female artist's websites to see what key features are present in all of their websites.
The three main artist's websites that we consistently drew inspiration from where: Lady Gaga's, Lorde's and Ellie Goulding's.

Key Features:

• The artist's picture/image is the first thing you see on the website and is usually the home page background.
• All of the websites are very minimalistic and simplistic which works well with the artist's image. All promote the artist's current album or single on the home page.

Lady Gaga:


Lorde:


Ellie Goulding:

Dijipak First Draft

This is our digipak first draft which where we tried to create synergy with our website and video.

 

Possible Song Names

Below are possible song names as we have to change the song from the original song name 'Gasoline"...

• Insane / Insanity
• Deranged
• Derailed
• Crazed
• Demented
• Berserk
• Dead
• Infernal
• Like me 

Preparation for Filming

Weather
When filming outside it was important for our filming to be in dry and sunny weather as our camera worked best in bright lighting so that every detail was easily captured and the quality was to its best. However during the sad and angry scenes we would not be bothered if it was raining or gloomy as it would go with the effect that we were trying to get across when the mans 'devil side' is coming out.

Although if the weather was dull at a time we are meant to film in a bright environment then we always have the other option of bringing our own lights so that the illusion can still be there.

Halfway Evaluation

Below is a presentation on our music video so far.
   

Gasoline Sneek Peek

Below is a sneak peek of the clip which will be used to 'tease' fans across IVORY's social media.

Ivory GIF's

We created these GIF's to try and show IVORY's personality during hotshots and filming.

 

Feed Back on Album Cover

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Teacher - Miss Brookes:

I really like the font as it is clear and simple to read.

The image is really nice and works with the artist image you have created.

Improve:

Try warming the image up slightly, so that it matches the rest of the colours in your digipak.

Classmates - Georgia:

Album Cover: The font really suits the cover and the photo is good.

Back Cover: The consistency of the fonts across the two photos really works.

IVORY's Signature

To help us develop Ivory's image we created a unique signature which she will use to sign the album digipak and our merchandise.